Privacy Policy

Keweenaw Tackle Company, LLC will only allow customers to order via the on-line store if the Web server is secure. The security certificate is built in to your web browser to allow secure access to Web servers when performing such tasks as on-line banking or providing your credit card number, to protect your personal information. Keweenaw Tackle Company has taken precautions to guard your security while making purchases online. For each visitor to our web site, our web server automatically recognizes the consumer’s domain name and email address (where possible).

Changes in this Privacy Policy

We reserve the right to modify this privacy policy at any time. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.

What personally identifiable information is being collected?

When you visit the site you will be asked to provide us with personally identifiable information in order for us to provide you with the products that you have requested. For example, you will be asked for your name, shipping and billing addresses, your email address, and your credit card number or other payment-related information. Our web server tracks various technical details about your visit, such as your computer’s IP address. We use this information to monitor and improve our web site.

When you order a gift certificate you are given the opportunity to include the name and a message for the party receiving the gift certificate. This information is only captured as part of this specific order process and is not stored.

Our web site may include links to other web sites whose privacy practices may differ from ours. If you visit any third party sites or submit personally identifiable information to any of those web sites, your information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any web site you visit.

How is the personally identifiable information being used?

The personally identifiable information we collect is used to provide the products that you have requested. It is also used to improve the content of our web site, to notify you of problems with your requests, and to update you about changes to our web site. We will retain your information for as long as your account is active. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

With whom do we share your personally identifiable information?

We may transmit your personally identifiable information to service providers who assist us with processing orders, shipping products to you and processing your payment information. We have agreements with these service providers that they will protect your privacy in accordance with our standard Privacy Policy. Some of those organizations may have their own Privacy Policies which may give you additional protections, so you are encouraged to read those policies when presented to you. These companies are authorized to use your personally identifiable information only as necessary to provide these services to us. We may use one or more service providers to send direct marketing messages on our behalf via email. Their only role is to help us conduct our business and deliver marketing messages that we believe are the most relevant to you. They are not permitted to use your personally identifiable information for any secondary purposes.

Third Party Ad Networks and Behavioral Advertising

We do not utilize third party advertising to send ads on our behalf.

How do I access, update or delete my personally identifiable information?

If you are a registered user of the web site, you can manage your registration information. If personally identifiable information changes, you may correct, update or delete the information by making the changes on your information page. Due to various legal and recordkeeping requirements, we may be required to maintain records about your purchases or other activities on this web site.

What if I post information on the web site?

We provide a blog in order for users to share information about our product. Any information you choose to provide is considered “public knowledge” and it is your responsibility to protect your own privacy. If you inadvertently post private or other inappropriate information, we will do our best to assist you in removing it, but we will not be responsible for any problems arising from your errors. These features are provided without any warranty and you use them at your own risk.

In the event you upload to us content such as commentary or photographs, you warrant that you have the right to publish such content and give Keweenaw Tackle Company, LLC the unlimited right to use such content. While you are allowing us to use the content, you always own all of your content, but we ask that you abide by the terms of services of the application service providers with respect to intellectual property rights, and to hold Keweenaw Tackle Company, LLC harmless from any third party claims of intellectual property rights violations resulting from you uploading content to our site. Because of the nature of the internet, you cannot select an audience for your postings. You should assume that the information will be publicly available to all who visit Keweenaw Tackle Company, LLC. We reserve the right to approve or reject content uploaded by you.

Secure Ordering Process

Any credit card information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer). The site uses SSL to communicate with secure browsers like FireFox and Internet Explorer. These browsers encrypt your credit card and personally identifiable information in a way that makes it extremely difficult for anyone to intercept and misuse while being transmitted between your computer and our server. If your browser is insecure, you will not be able to purchase on our online store. No method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Children

In accordance with federal law, we do not knowingly collect personally identifiable information from children under age 13 without the verifiable permission of a parent or guardian.